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Webinar | Making Your Evaluation and Research Findings Sticky
9:30 AM – 12:00 PM MDT |
People need data more than ever nowadays. But with so much going on, they have even less bandwidth to absorb what we give them. The solution? Sticky messaging!
The evaluation profession (and others) have wholeheartedly embraced smaller and more innovative forms of reporting over the years such as infographics, two-page reports, slidedocs, and story maps. However, these briefer forms of communication require us to condense our extensive findings into much shorter content. Evaluators and other professionals also need to identify and make their key messages “sticky” in order to reduce the noise and ensure that busy decision-makers are able to understand, recall, and act on our key findings when the time comes.
Join us for a fun and interactive webinar looking at what makes a message “sticky” and leave feeling inspired to try something new!
At the end of the session, participants will be able to:
– explain the benefits of sticky messaging with evaluation and research reports
– describe the steps to isolate key messages from pages of findings
– list ways to make these key messages stickier for stakeholders.
Presenter: Kylie Hutchinson, CE, Principal – Community Solutions Planning & Evaluation
Kylie Hutchinson is an independent evaluator and Principal of Community Solutions Planning & Evaluation. Kylie’s passion is developing practical and timely resources for evaluators and nonprofits. She is the author of three books on evaluation and program planning: A Short Primer on Innovative Evaluation Reporting, Evaluation Failures: 22 Tales of Mistakes Made and Lessons Learned, and Survive and Thrive: Three Steps to Securing Your Program’s Sustainability.
Cost: CES Members – $75 | Non-members – $100
Note – If we do not reach our minimum number of participants for this webinar, it will be cancelled and refunds will be issued.